The Story of Gingersnap Models

Founded in 2003 by former Models 1 model Clare Wilson, Gingersnap Models began with just six models and a bold vision: to establish a commercial model agency that would redefine the industry by opening doors for diverse talent and connecting them with worldwide campaigns.

Drawing on her extensive experience as a fashion model, Clare not only gained invaluable insights into the inner workings of the industry but also developed a unique understanding of how to bridge the gap between the fashion world and a broader, more inclusive audience.

For the first four years, Clare ran Gingersnap single-handedly, tirelessly working to build a name for the agency. Her dedication paid off, and soon she expanded the team, hiring a group of passionate and skilled bookers to join her in the newly opened Gingersnap offices. Over the next decade, the agency flourished, cementing its place as a leader in the commercial modelling market. Gingersnap earned a reputation as a trusted brand, perfectly aligned with the industry's growing demand for diverse, relatable talent.

Gingersnap’s philosophy has always been simple yet powerful: to be real, transparent, and exceptionally kind to everyone who walks through the doors of Gingersnap. This ethos has become the heart of the agency, creating an environment where talent, clients, and staff feel valued and inspired.

As the agency's success continued to grow, so did the demand for its services. A decade after its founding, Gingersnap expanded once more, moving into larger offices and bringing even more talented professionals on board. The agency’s unwavering commitment to its core values—authenticity, inclusivity, and excellence—has been instrumental in its ongoing success.

Today, Gingersnap stands as a beacon in the industry, championing real and exceptional talent for international campaigns. With Clare’s vision and the team's dedication, Gingersnap continues to thrive, shaping the future of commercial modelling one campaign at a time.